4-6% cold outreach response rates are nothing to celebrate.
It’s a ton of effort for little results.
Let’s say you engage 100 net new contacts per week:
▶︎ 3 hrs to find 25-50 accounts
▶︎ 3 hrs to find 100 contacts from those accounts
▶︎ 8 hrs to research 100 contacts
You’re already at 14 hours on the week without doing any actual prospecting yet.
▶︎ 2 hrs for sales admin. (queuing sequences, organizing data, etc.)
▶︎ 4 hrs to send LinkedIn connection requests, send follow up videos or DMs
▶︎ 8 hrs to call and leave voicemails
▶︎ 5 hrs of talk time spent doing discover/qualification (ii you’re lucky!)
▶︎ 2 hrs for internal obligations (meetings)
▶︎ 5 hrs to follow up with prospects from previous week’s prospecting
Total hours: 40 hours
✅ Scenario 1:
2-3 negative replies (not interested, take me off your list)
2 neutral replies (reach out next quarter)
1-2 meetings set
✅ Scenario 2
Now if you had a 25%-35% response rate, everything changes:
10-15 negative replies
10-12 neutral replies
5-8 meetings set
Want to know what it takes to get those types of results?
- Reply Method Guide. A proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
- Become a member. Learn how the best reps prospect to land meetings with their ideal clients. Connect with, network, and learn from like-minded sales professionals dealing with the same prospecting challenges you are.
- Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.