A cold call completely out of the blue is a surprise.
As soon as you answer the phone, there’s a moment of stress and uncertainty.
Is this someone I know?
What do they want?
Can I trust this person?
The longer it takes the person to introduce themselves and the reason they’re calling, the more stressed you become.
Now let’s say a coworker calls you from an unknown number.
Right when you pick up the phone, you have the same response as you would to a cold call.
But as soon as they introduce themselves, the alarm bells stop ringing. The person is familiar.
The uncertainty disappears and a conversation takes place.
A similar effect can be created during a cold call by removing uncertainty for the prospect:
✅ Prospect to people engaging with your LinkedIn content, visiting your profile, or that connect with you.
✅ Instead of calling every prospect on your list, save your calls for the prospects who’ve opened, but not responded to your emails. Follow the engagement.
✅ Instead of a top-down approach, do the opposite. Talk to prospects a level or two lower than normal and use those conversations to bring insider information to the decision-makers.
How do you warm up your cold calls to be less of a surprise to your prospects?
PS – Here are three ways to help grow your outbound sales:
- #dailyprospectingtips. Follow for daily content to help you grow your sales pipeline.
- Reply Method Guide. A proven framework for increasing response rates, setting more meetings, and closing more deals.
- Work together. Get help increasing your team’s outbound sales by 2-3x. Schedule an outbound strategy session to learn new strategies for crushing your revenue targets this year.