Outbound Accelerator

Outbound Accelerator

A 12-week program to help your team with your ideal clients

Prospecting is the number one challenge sales teams are facing with right now.

The average cold email response rate is 1%. The average success rate for a cold call is 1.48%. And the current economic conditions aren’t making it any easier.

Lack of a structured, repeatable approach and too much product-centered messaging are usually the culprits.

Most sales training is long-form and hard for reps to apply to their day-to-day.

Our training is the opposite. You and your reps will get access to step-by-step plays they can run without having to spend hours watching videos, listening to podcasts, or sitting on webinars.

We won’t dump 6 hours of content on your team over a few days. Stuff they’ll forget in a few weeks.

You’ll get hands-on help learning new frameworks, building habits for long-term success, and getting feedback to course correct along the way.

But this isn’t for everyone…

You’re a great fit if:

✅  You have a team already dedicating 5+ hours per week to prospecting as SDRs/BDRs, AEs, or full-time sales professional

✅  Your company is not a pre-revenue startup and has great product-market fit

✅  You have access to emails and phone numbers for your prospects

✅  You do great work for your customers and have case studies, testimonials, and success stories

This isn’t a good fit if:

⛔️  You’re looking for quick-fix copy/paste templates

⛔️  You don’t have full-time reps dedicated 100% to selling

⛔️  You don’t believe in personalization and a quality-first approach

Training is based on these

The mindset behind a quality-first approach and the psychology behind how your prospects think and what compels them to take action.

  • Why a quality first approach is critical for success
  • Five key psychology principles that drive why prospects take meetings (the Five Desires)
  • Key mindsets for success

Define your top ideal client profiles (ICPs) and personas so your messaging is laser-focused on their unique problems.

  • Clearly define your top ICPs
  • Identify key above-the-line and below-the-line personas
  • Prioritize your efforts
  • Exercises: Define and prioritize top ICPs and personas

Move beyond features and benefits into your prospect’s true problems and the results you create for them. 

  • Learn how to identify what your prospects truly care about
  • How to lead with your prospect’s problems (The Problem Pyramid)
  • Understanding your prospect’s current vs. future state (The Path)
  • Exercises: Identify your prospect’s top problems

Grab your prospect’s attention using the Reply Method framework.

  • Write better cold emails, make more confident cold calls, and engage prospects effectively on LinkedIn
  • Question stacking to more effectively engage prospects over the phone
  • Slide into your prospect’s DMs on LinkedIn
  • Exercise: Craft your new emails and cold call talk tracks

Develop a repeatable workflow for researching prospects before outreach.

  • How to find relevant triggers to indicate need or interest in your product/service
  • Connect your research with your solution to add relevance
  • Streamlining your research so it’s repeatable and doesn’t take too much time
  • Exercise: Find repeatable personalization approaches for your outreach

Build a contact strategy to break through the clutter and get a hold of prospects.

  • How to make email, phone, and LinkedIn work together in your sequences
  • Creating content for multi-touch approaches that include 10-12+ touches
  • How to follow up after your first few touches
  • Exercise: Build and optimize your sequence

Learn how to handle and prevent your toughest prospecting objections.

  • Learn the empathize, validate, and offer approach (E.V.O.)
  • What to say when prospects tell you they’re “not interested” or “don’t have time” (and the rest of your most common objections)
  • Work through your industry-specific objections
  • Exercise: Come up with responses for your top objections

How It Works

ON-DEMAND CONTENT

Prospecting Boot Camp On-Demand
  • 10+ hours of on-demand content covering the 7 key principles for prospecting success (outlined above)
  • Worksheets, email templates, and call tracks
  • Access to Blissful Prospecting Community where your team can connect with hundreds of sales professionals leveling up their prospecting game

LIVE COACHING

Live Coaching
  • 12 weeks of twice weekly 90-minute group training and coaching calls with reps through Zoom for troubleshooting and Q&A
  • Weekly coaching with managers to teach frameworks for proper call coaching and reinforcement for reps
  • All calls are recorded and you’re given lifetime on-demand access
  • 1on1 coaching sessions with select reps on your team

PLAYBOOK CREATION

Sales-Solutions-Services
  • Work together to build an outbound playbook for use when training and onboarding new reps and helping current reps diagnose and self-coach
  • Build step-by-step plays for reaching out to new prospects, handling objections, and securing meetings
  • Help managers implement and use playbook to coach reps

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A few brands our clients have met with using the Reply Method

Ready to grow your team's outbound sales?
Start by booking a 15-minute call to see if Accelerator is a good fit for you.
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