App & Tool Recommendations

AdBlock

Why I Love This App / Tool:

As a marketer, I never thought I'd recommend an app that blocks ads on Facebook, Google, YouTube, and just about every other site.

AdBlock will save wasted hours each day signing up for webinars or download ebooks you see in your Facebook or LinkedIn feed. I highly recommend this app!

Click here to check out the app (it's free).

Alfred

Why I Love This App:

I figured out one day that I was wasting, on average, 20-30 minutes each day trying to find specific files on my computer. So I started using the standard search feature on iOS (command key + space bar), and it worked alright. I wasn't impressed.

But then I found this tool! Alfred allows me to search for files on my computer twice as fast and with much more accuracy than the standard Apple search feature. This is one of my favorite apps out there.

Click here to download the app for free.

Boomerang For Gmail

Why I Love This App:

Boomerang allows you to cue up reminders when people don't respond to your emails. For example, I use Boomerang to notify me when an email I sent doesn't get a response after 48 hours. This saves me hours of follow up time and digging back through my sent folder.

Boomerang just added a new feature called Inbox Pause. I use this feature to pause my inbox when I'm responding to old emails. It keeps me from getting distracted when new emails come in.

Click here to download the app.

Crozdesk

Why I Love This App:

Doing a manual search online to compare software solutions sucks...and it can take hours. I used Crozdesk when I was comparing CRM solutions. I was debating Pipedrive vs. Salesforce, and I didn't know what else was out there for small business owners.

With Crozdesk, I could do a side-by-side comparison of pricing, features, andreviews—helping me find a solution that fit my specific needs in just a few minutes.

Click here to check out the tool (it's free!).

Crystal Knows

Why I Love This App:

Crystal helps increase response rates by giving insights into the prospect's personality. I use Crystal to customize emails and LinkedIn messages to enhance my messaging. This tool is super dope!

Click here to check it out (free and paid plans).

FreshStart

Why I Love This App:

Have certain tasks that require the same 3-5 web browser tabs to be open at the same time—every time you perform the task? FreshStart allows you to save those tabs as presets.

For example, if you have multiple tabs opened when you're posting social media content, you can create a preset in FreshStart called Social Media. Every time you start this task all you have to do is click on the preset and—in just one click—you can open all of your social media pages, Buffer, your website, etc.

Click here to download the app for free.

Full Page Screen Capture

Why I Love This App

Full Page Screen Capture allows me to take a scrolling screen shot of an entire page in one click. It's great for taking pictures of a website before you redesign it. Or a social media page before you take it over.

I use it to take pictures of LinkedIn profiles before we start client work so we can show the before and after.

Click here to check it out (it's free!).

Giphy

Why I Love This App

GIFs are a big part of our email strategy. If you use memes / GIFs in your cold outreach, while adding value, reply rates will get a significant bump.

Giphy is a great place to find just about every GIF you can think of, along with tools to create your own.

Click here to check it out (it's free).

Greetabl

Why I Love This App

They describe it best on their site: "Better than a greeting card. More personal than flowers." Sara and I use this app to send gifts to our friends, family, employees, and clients.

You pick the design, add a gift, and personalize the card. Couldn't ask for an easier process.

Click here to check it out (packages range from $15-25).

Grouply

Why I Love This App:

Facebook Groups are a gold mine for data. The problem? It takes a lot of man hours to extract data from Facebook groups.

With Grouply, you can pull the first name, last name, job title, and Facebook URL from an entire Facebook group in just a few minutes. It'll give you a spreadsheet you can sync up with other tools to grab email addresses or LinkedIn profiles.

Click here to check it out ($99 for a yearly subscription).

Hemingway

Why I Love This App / Tool:

Shout out to Jordan Carroll for recommending this app! Hemingway comes in handy for social media posts and articles.

Copy / paste your copy into the app, and Hemingway will provide recommendations to improve your writing. I use this app to proofread and provide the final edits for my LinkedIn posts, blog articles, and this newsletter.

Click here to check out the app (it's free).

iLovePDF

Why I Love This App / Tool:

I send quite a few large attachments in emails. People always complain about them, and they rarely get opened. iLovePDF is a super simple tool for scaling down the size of PDFs and picture files without sacrificing quality.

If you're making slide decks, PDFs, proposals, or large images you're gonna want to check out this tool.

Click here to check out the app (it's free).

Last Pass

Why I Love This App:

With all of the cyber security craziness going on lately (Equifax...cough...cough) it's smart to use encrypted passwords. But generating an encrypted password, not to mention remembering it, can be quite the challenge

LastPass does both and can manage all of the passwords on your phone and computer.

Click here to check out the tool (it's free, and the paid plan is only $2 / month).

LeadIQ

Why I Love This App / Tool:

LinkedIn is a great tool for prospecting, but prospects don't always respond to direct messages or connection requests. Sometimes you gotta take the conversation to email.

LeadIQ is one of the best tools out there for mining email addresses straight from LinkedIn. It's built right into the workflow.

Click here to check out the app (plans start at $60 / month).

Launch Center Pro

Why I Love This App / Tool:

Launch Center Pro helps you speed up every day tasks. Let's say you're looking for a coffee shop to work from. Normally, you'd open up Yelp, type in "coffee shops," and then select a place to check out.

With Launch Center Pro, you can start entire sequences like that with one press of a button. Dozens of similar use cases exist for this app. I use it religiously, and it saves me a ton of time each week.

Click here to check out the app ($2.99 on the iTunes store)

News Feed Eradicator

Why I Love This App:

One day I caught myself scrolling through my Facebook newsfeed FOR AN ENTIRE HOUR. I immediately wanted to delete Facebook, which wasn't feasible because I need it for the groups and ads features.

I stumbled across News Feed Eradicator which lets me use Facebook like normal, but without the newsfeed. I can still look at group pages or ads campaigns, but without the worry of distraction in the newsfeed. This app has easily saved me 2-3 hours each week.

Click here to download the app for free.

Oak

Why I Love This App:

The only FREE quality meditation app out there. Kevin Rose, founder of Digg, believes that most entrepreneurs are pushing themselves too hard. He's on a mission to create more sustainable work/life balance in Silicon Valley.

Oak has several meditation and breathing exercises to help you stay mindful throughout the day.

Click here to check it out (it's free).

Paste

Why I Love This App:

I noticed one day I was copying/pasting the same 10-15 lines of text over and over again—scheduling links, email responses, meeting responses, etc. With Paste, I can store everything I've ever copied into one place for easy access later.

This easily saves 15-30 minutes each day by eliminating back and forth copying/pasting. Paste costs $9.99 (I know, it's expensive for an app), but it's worth every cent.

Click here to check out the app (Mac users only).

Pipedrive

Why I Love This App:

I recommend Pipedrive to any B2B small business. It's simple to use, and only takes an hour or two to set up. I have yet to find another CRM simple, powerful, and integrates with other tools.

If you aren't currently using a CRM, sign up for Pipedrive!

Click here to check it out (plans start at $15 / month).

Power Tools

Why I Love This App

If you've ever needed to format a spreadsheet with 1,000+ rows it can be a pain. Especially if you need to remove character, or reformat phone numbers.

With Power Tools, you run bulk tasks like removing spaces at the end of cells, removing words within cells, or splitting cells...all at the click of a button. If you're dealing with big prospect lists, you need to check out this tool.

Click here to check it out (free 30-day trial, $43.20 / year).

RescueTime

Why I Love This App

RescueTime analyzes how you spend time on the computer. This app eliminates the manual work of tracking.

It's helped me identify my most productive periods of the day, along with the apps that distract me the most.

Click here to check it out (it's free, paid version is $9 / month).

One Page Personal Plan

Why I Love This Tool

Knowing how and what to focus your time on can be a challenge. Especially when you're wearing multiple hats in your company.

The One Page Personal Plan (from the book, Scaling Up) will help you align your personal and professional goals onto a single sheet of paper. It'll help make your goals more actionable.

Click here to download the free PDF, and make sure check out their how-to post here.

Skitch

Why I Love This App:

Ever have the need to quickly mark up an image? Or point to a specific part of an image in an email?

If so, you need to grab Skitch. It's a great tool for taking screenshots and adding texts, arrows, and whatever else you need to communicate your message properly.

Click here to check it out (it's free).

Skim.it

Why I Love This App:

Skim.it is an awesome tool for skimming news articles when you just need the meat of the content. I use it to find the gold in long winded articles. This app is a huge time saver!

Click here to check it out (it's free).

ScheduleOnce

Why I Love This App:

Ever send emails or texts back and forth to schedule a meeting? I HATE when this happens. It's a huge time waster.

This app allows you to set up a booking page, open up times in your calendar, and even create custom appointment types (short phone calls, in-person meetings, interviews, etc). I use this app nearly everyday.

Click here to try ScheduleOnce for free, with paid plans starting at $5 / month.

SEMrush

Why I Love This App:

SEMrush is a great tool for competitor research. You can see how a website ranks, their traffic, and what keywords they rank for.

Here's a simple hack: type in a competitor's URL, examine their organic keywords, and then enter those keywords into Google. Take note every company that shows up in your search. What similarities do you see? Use this information to create clear differentiation in your branding and messaging.

Click here to check it out (free and paid plans).

UglyEmail

Why I Love This App / Tool:

I like knowing when emails open are tracked. UglyEmail blocks email tracking, so that senders won't know if you're opening their emails.

This app comes in handy when you don't want to respond to someone's emails—especially if you're opening everything they send your way.

Click here to check out the app (it's free).

Unroll.Me

Why I Love This App:

Unroll.me let's me unsubscribe to emails in bulk, all in one place, instantly. I can also create a "roll up" and bunch up all of the newsletters I subscribe to into one email.

It's free. Check it out. You won't regret it.

Click here to download the app.

UpWork

Why I Love This App / Tool:

UpWork is the premiere resource for finding and hiring great freelancers and VAs from all over the world.

UpWork provides data on how a freelancer was rated on past projects, their length of time on the platform, the amount earned, and overall satisfaction rating from other people who've hired them.

Click here to check out UpWork.

Way of Life

Why I Love This App:

Habits are the systems that make accomplishing our goals much easier. Way of Life is the easiest way I've found to track basic habits around your diet, exercise, health, morning routine, business building activities...the list goes on.

I've used this app to help me stop drinking alcohol (going on 6+ months!), stop smoking cigarettes (going on 18+ months!), eat a healthier diet, and to make exercise a routine part of my week.

You can download the app here: iPhone version | Android version

Zapier

Why I Love This App

"Easy automation for busy people." Their tagline describes it best. If you aren't taking advantage of automation, you're missing out.

We use Zapier to help our CRM, proposal software, email, and Slack work together. See if Zapier can help automate the mundane tasks in your business.

Click here to check it out (free, with premium packages starting at $20 / mo).

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