Best practice or common practice?

Belal Betrawy brought this up in an interview with Predictable Revenue. He said that the best practice is not usually a best practice. It’s the common practice.  It made me think of several “best practices” that are really just common…

Don’t save the good stuff for last.

When prospecting, there’s this thinking that we should save our best stuff for last. We put the best parts of our outbound sequence towards the middle or end. We save the personalized video for later in the cadence.  The problem…