Do you need a script?

There’s a lot of binary thinking out there on this one. “I live and die by my script!” “They’re bullsh*t!!! Only a rookie would use a script!” But the argument is mostly semantics. Everyone has a different definition of what…

Pattern interrupts.

You’ve heard. People talk about them. But what are they? It’s simply taking the prospect in a direction that isn’t anticipated. For example, most people open their cold calls the same exact way: “Hey John, this is Jason with Blissful…