Call reluctance…

The mental gymnastics of prospecting and selling. The number one complaint from every sales leader I talk to? Their team doesn’t pick up the phone as much as they’d like. Sales teams share dozens of reasons with me about why…

You first, me second.

If you could sum up prospecting into a single keystone habit, that’s it. You’re interrupting the prospect when you do cold outreach. They didn’t ask for your cold call, cold email, or LinkedIn video message. But you get to decide…

Do you need a script?

There’s a lot of binary thinking out there on this one. “I live and die by my script!” “They’re bullsh*t!!! Only a rookie would use a script!” But the argument is mostly semantics. Everyone has a different definition of what…