“Any thoughts?”

Most controversial follow-up email ever. Some people hate it because you’re not “adding value.” Here’s the thing with “always adding value…” it puts way too much pressure on you as a seller. And it’s overwhelming for the prospect. Focus on…

Need creative subject lines?

We’ve used these to get 35-65%+ open rates. ✅ Technique #1: Rule of 3 Mention three seemingly random things from your cold email ▶ Sustainability, Tom’s, 2020▶︎ Template: [personalization], [company name], [year] ✅ Technique #2: Be mysterious Create curiosity ▶︎…

Prospecting Plays Monday 📈

Here’s a cold email play you can run to increase your open rates this week. The Psychology 🧠 — Pattern interruption A pattern interrupt comes from Neuro-Linguistic Programming (NLP) and is a way to change a person’s mental, emotional, or…