Text-only cold emails are dying a slow death.
They take too long to process. And they don’t interrupt the normal pattern of outreach prospects receive. The avg. reading speed is 300-450 words per minute. Most cold emails are 100+ words, which take 13.3-20 seconds to read. So what…
“Any thoughts?”
Most controversial follow-up email ever. Some people hate it because you’re not “adding value.” Here’s the thing with “always adding value…” it puts way too much pressure on you as a seller. And it’s overwhelming for the prospect. Focus on…
If you’re not using video, you’re missing out big time.
I’ll cut to the chase with this one. Here are three ways you can use videos in your prospecting: ✅ Accepted LinkedIn connection request 🏋🏻♀️Kayla Cytron-Thaler uses this strategy to get 25%-35% response rates to her cold outreach. Send a video…
Cold email 📩 breakdown. Check it out 👇
From: A rep reaching out to a prospect to help them save money on their utilities. This email landed a meeting with their CFO. What he did well: 1️⃣ Short and sweet subject line 2️⃣ Talks explicitly about a problem…
Cold email 📩 breakdown. Check it out 👇
From: A rep pitching their LinkedIn lead gen service and platform for us to white label or refer our clients to. I use the Reply Method to break down the cold email they wrote me. On a scale…
Need creative subject lines?
We’ve used these to get 35-65%+ open rates. ✅ Technique #1: Rule of 3 Mention three seemingly random things from your cold email ▶ Sustainability, Tom’s, 2020▶︎ Template: [personalization], [company name], [year] ✅ Technique #2: Be mysterious Create curiosity ▶︎…
Cold email 📩 breakdown. Check it out 👇
From: A sales executive selling a software solution to help coaches, trainers, and consultants to deliver better training to their clients. I used the Reply Method to break down the cold email he wrote me. What feedback do…
“People don’t change for the future. They change because something is off now.”
Kevin “KD” Dorsey dropped some 🔥🔥🔥 on the Think Outside the Script virtual tour last week. PROBLEM > PRODUCT Stop talking about your product in your cold emails. Shift the focus to your prospect’s problems. Lead with that. KD shared his…
Prospecting Plays Monday 📈
Here’s a cold email play you can run to increase your open rates this week. The Psychology 🧠 — Pattern interruption A pattern interrupt comes from Neuro-Linguistic Programming (NLP) and is a way to change a person’s mental, emotional, or…
Most cold emails are terrible for one BIG reason.
They look, read, and feel like sequences and templates. The prospect should feel like your email was only for them. Here’s how to make that happen: 1️⃣ Talk your message out loud with a colleague Speak from the prospect’s point…
