Need creative subject lines?
We’ve used these to get 35-65%+ open rates. ✅ Technique #1: Rule of 3 Mention three seemingly random things from your cold email ▶ Sustainability, Tom’s, 2020▶︎ Template: [personalization], [company name], [year] ✅ Technique #2: Be mysterious Create curiosity ▶︎…
UPDATED How I cold emailed my way onto 27 of the top sales podcasts
One of the big challenges of any business is building social proof. Maybe you’re in a position where very few people in your industry know of you. You’re hopping on sales calls and prospects have never heard of you. Or…
“If my cold emails aren’t working, what should I fix?”
We get this question from a lot of sales teams. A big challenge with cold email is the number of variables you’re dealing with. It’s hard to pinpoint what’s wrong if you’re not getting responses. Here’s a checklist (using the…
Are prospects not responding to your cold outreach?
It’s usually because of a very specific reason. Most prospecting advice is very tactic-based. Don’t get me wrong, tactics are essential. But sometimes we need to get back to the “why” of prospecting. Back to the basics. Why would a…
