You first, me second.

If you could sum up prospecting into a single keystone habit, that’s it. You’re interrupting the prospect when you do cold outreach. They didn’t ask for your cold call, cold email, or LinkedIn video message. But you get to decide…

Don’t confuse value with novelty.

The need to be unique at every interaction with a prospect is nonsense. And overwhelming for the prospect. The best content creators in the world repurpose content. They take the video from podcasts and put them into 3-10 minute clips…