Post inspired by Kasey Jones, who’s been doing a great job encouraging women and people of color to advocate more for themselves.
Guest podcasting is a powerful way of doing just that. In the last 12 months, I’ve landed 35+ interviews on top sales podcasts by…wait for it… Cold emailing the host. It changed our business in three ways: Built great social…
Use social proof in a way that makes your clients the hero.
Our client landed meetings with Weight Watchers and Hertz last week. If you’re our client, it’s tempting to start name-dropping those logos in your cold outreach for social proof. But doing this makes you the hero, instead of your clients….