It’s easy to get caught up in tactics. What to say in emails. How to open cold calls. Or how to handle objections.

But here’s the thing—

You can say everything you’re supposed to. But if you don’t believe in what you’re saying, prospects won’t feel compelled to take a meeting with you.

Conviction is the #1 thing missing in most salespeople we work with. They don’t believe in what they’re selling. And they don’t believe in themselves.

They aren’t able to motivate themselves day in and day out to bring everything they got to every prospect they interact with.

This is a topic I’m super passionate about.

And I couldn’t think of a better person to jam with on this than John Barrows.

Join us tomorrow, live at 10am PT / 1pm ET.

John is bringin’ the heat, raw and unfiltered.

And he’s been known to drop an F bomb or two 🤣

Oh, and the JB Sales Training gang is giving away 5 free seats on the webinar to their on-demand sales training platform.

Grab your free pass here.


PS – Two more powerhouses, Todd Caponi and Dale Dupree, are joining us on the Think Outside the Script virtual tour as well. 


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.