Do salespeople need a personal brand?
I know, I know. Two talking heads telling reps what they should and shouldn’t do.
But it’s a hot topic right now and we couldn’t resist.
Let’s stop treating it like it’s binary. It doesn’t have to be all in or nothing.
Personal branding is a spectrum.
A few topics we discussed:
✅ Should reps post on LinkedIn?
✅ Should you post content that’s helpful to other salespeople? Or to your prospects? Both?
✅ Should you listen to the social selling gurus?
This was fun.
If you enjoyed it, Jeff Bajorek and I are jamming on more when he comes on the virtual tour next week.
He’s talking about rethinking the way you sell.
You’ll learn how to ask smarter questions, refocus where you spend your selling time, and build your sales swagger.
Grab your free pass to his talk here.
PS David Priemer and I are jamming today about modern sales science and empathy to supercharge your prospecting.
If you’re looking for ways to upgrade your messaging and get a better return from your cold outreach, make sure to tune into this one.
Sign up here for David’s talk later today.
- Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
- Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
- Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.