Do you need a script?
There’s a lot of binary thinking out there on this one.
“I live and die by my script!”
“They’re bullsh*t!!! Only a rookie would use a script!”
But the argument is mostly semantics.
Everyone has a different definition of what a script is.
And why is it all or nothing?
That’s sales-oriented thinking. Let’s take a prospect-oriented approach instead.
Our goal when prospecting is to start conversations. And if there’s alignment in a problem we can help fix, they’ll want to keep talking further.
If your “script” keeps prospects engaged and wanting more, keep using it.
And if your “script” doesn’t accomplish that, do something different.
It’s as simple as that.
Let’s not get caught up in semantics.
Jeff Bajorek has some more thoughts on the topic in the video.
What do you think about scripts? Yay or nay?
PS – Jeff and I are jamming on more when he comes on the virtual tour next week. He’s also giving away free copies of his book and some cool swag for those that show up live (his t-shirts are pretty awesome).
Register for Jeff’s talk here.
And don’t miss my chat with Darryl Praill today on marketing tactics salespeople can use to land appointments.
Catch Darryl’s talk today here.
- Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
- Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
- Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.