The need to be unique at every interaction with a prospect is nonsense. And overwhelming for the prospect.

The best content creators in the world repurpose content.

They take the video from podcasts and put them into 3-10 minute clips for LinkedIn. They turn webinars into audio podcasts. They turn podcasts into blog posts.

And it goes on and on.

So why reinvent the message every time you interact with a prospect?

Come up with 2-3 compelling things to share with your prospects.

Turn those into cold emails. Then repurpose using the same language in your voicemails. Use that language when you get to the purpose on a cold call.

Repurpose those messages into Vidyard videos.

Then use short email follow-ups like “any thoughts?” that point back to the original message.

If you’re struggling to come up with content for your sequences, stop trying to create so much of it.

Narrow the focus to 2-3 big points that serve as conversation starters.

Then repurpose those into audio, written, and video messages across phone, email, and LinkedIn.

PS – Want to know how you can use videos to get more mileage out of your content? Join me and Vidyard on October 7th here.


Join the conversation on LinkedIn here.


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  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.