When prospecting, there’s this thinking that we should save our best stuff for last.

We put the best parts of our outbound sequence towards the middle or end. We save the personalized video for later in the cadence. 

The problem with this approach is that prospecting isn’t like watching a movie. 

When you watch a movie, you’re opting in to spend a few hours of your time there. 

You’ve read the reviews. You’ve seen the trailers. 

The expectation is that the best part of the movie happens towards the end. 

Prospecting is more like a movie trailer. 

If the trailer sucks, you won’t watch the movie. And if the trailer was just the first two minutes of the movie, it would be awful.

Great movie trailers give us a snapshot of the best parts of the movie.

Give your prospects the movie trailer version of the problems your product solves, and don’t hold anything back.

Join the conversation on LinkedIn here.


PS – Whenever you’re ready, here are three ways we help sales teams grow their outbound sales:

  1. Connect on LinkedIn. I post daily about prospecting, sales, and how to be an outbound badass.

  2. Reply Method Guide. Our messaging framework for increasing response rates, setting more meetings, and closing more deals.

  3. Work with us. Get help increasing your team’s outbound sales by 2-3x. Schedule an outbound strategy session to learn three key strategies for crushing your revenue targets this year and see if Outbound Accelerator is right for your team.