Don’t treat prospects equally
I’m committing to 90 days of daily weekday publishing (inspired by Philip Morgan)
Here’s daily prospecting tip #1:
Don’t treat prospects equally. Think of prospecting like betting.
Which prospects are more likely to be interested?
⛔️ The ones who’ve received a few emails from you but haven’t opened them?
✅ Or the prospects who’ve opened your emails several times but haven’t responded?
You only have so much time in the week. Focus the majority of your efforts on prospects most likely to say “yes.”
Instead of calling or sending personalized videos to every prospect, focus on the top 20% of prospects engaging most with your outbound emails and LinkedIn content.
How do you prioritize your prospecting time?
PS – Whenever you’re ready, here are three ways we help sales teams grow their outbound sales:
- Free Reply Method Guide. Our messaging framework for increasing response rates, setting more meetings, and closing more deals. Check it out here.
- Connect on LinkedIn. I post daily about prospecting, sales, and how to be an outbound badass. Check out our content here.
- Work with us. Get help increasing your team’s outbound sales by 2-3x. Schedule an outbound strategy session here to learn three key strategies for crushing your revenue targets this year and see if Outbound Accelerator is right for your team.