When you lead with ROI or data, you polarize your prospect.

And transparency sells way better than perfection.

Todd Caponi dropped some major knowledge on the podcast this week.

Behavioral science and psychology is at the foundation of the sales approach he teaches. Along with his experience as a 7x sales executive.

He knows what it’s like on the receiving end of cold outreach. And he’s felt the pressure of growing a large sales team.

I spent two hours listening back to this one hour interview because I took so many notes.

You won’t be disappointed. 

Check the slides for the takeaways. 

Listen to the interview in iTunes or Spotify.


Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
  • Join the CommunityProspecting is hard, but that doesn’t mean you have to do it alone. Get access to a community of like-minded sales professionals and premium sales training at an affordable price.
  • Work togetherGet help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.