Nate Branscome over at Chili Piper thinks so. 

And he books 10%+ of his target accounts into meetings.

He demos how Chili Piper can change their workflow when people sign up through the prospect’s website.

If you have a product that can fix a visible problem, create a GIF to show the prospect the exact moment you can help with. 

You’ll get a much quicker, emotional reaction than a purely text-based email. 

Listen to my interview with Nate on the Blissful Prospecting podcast for more.

This week, we also had Thibaut Souyris on as well. We talked about the “T-shaped SDR” and how SDRs can use networking and content creation to drive demand on top of our cold outreach. 

It was a killer episode with tons of actionable tactics. 

Listen on iTunes and Spotify.

 

Join the conversation on LinkedIn here.

Jason

 
Here are three ways we can help you with your prospecting:
  • LinkedIn. Connect with me for #DailyProspectingTips.
  • Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Prospecting Boot Camps. A 6-week program to help you or your team land more meetings with your ideal clients.