Here’s a cold email structure using the REPLY Method you can use to 2-3x your positive response rates.

Finishing Q4 strong is top of mind right now. Hit this month hard to make sure deals will close in November and December.

Here’s a cold email structure using the REPLY Method you can use to 2-3x your positive response rates:

Hey [first name],

[personalization]

[empathy]

[results]

[CTA]

—

Let’s break this down.

▶︎ Personalization – Show you’re not a spammer and that your outreach was intentional. Look for a company-wide initiative or something personal from their LinkedIn that relates to why you’re reaching out.

▶︎ Empathy – Show the prospect you’re one of them. Lead with the pain or frustration the prospect is experiencing. Don’t be too assumptive. Be curious.

▶︎ Results – Get the prospect’s attention by sharing case studies with relevant results you’ve created for similar clients. Avoid name-dropping big companies that aren’t relevant to the prospect.

▶︎ CTA – End with an open-ended question like, “Is [insert challenge] something you’re dealing with right now?” vs. asking for a meeting right away.

This structure works great because it starts with the prospect’s needs/wants, instead of your pitch.

Want to see examples of these emails in action?

Check this out to download the REPLY Method guide.