Hiding from the competition doesn’t win sales in a crowded industry.
In fact, you should do the opposite.
Your prospects are researching your competitors anyways.
Sure, you shouldn’t talk bad about the competition.
But that can be mistaken for not talking about the competition at all.
That’s a big mistake.
Here’s what he has to say on the topic:
“Many people hide from their competition. I run towards them.”
Check out the slides to see how they sell against their top competitors.
Which one of his tips will you try?
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