My answer was different three weeks ago. With all the uncertainty right now, you need to rethink how you balance the two.

We’re in a world now where playing the numbers game won’t work.

But as a rep, you still need volume. You can’t afford to 100% customize everything you do.

It’s back to the drawing board with your messaging to find a good balance of personalized vs. templated.

I’ll be coaching Jonathan Mahan from BombBomb over the next few months and this is one of the first topics we’ll tackle along with many others.

Follow his journey here.

How has your perspective on quality vs. quantity in the last few weeks changed?

Join the conversation on LinkedIn here.


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  • Blissful Prospecting PodcastSubscribe and listen daily for tips and interviews to help you land more meetings with your ideal clients by sending better cold outreach.
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
  • Work togetherGet help growing your team’s outbound sales faster with more consistency. Contact me to talk about training, coaching, and workshops.