How Rajiv Nathan from Startup Hypeman prospects
“As business people, we have to stop thinking like executives, entrepreneurs, or salespeople—and start thinking like entertainers.”
Rajiv Nathan believes that storytelling should be a part of how everyone prospects. And he helps some of the top SaaS companies with their messaging.
He came on the podcast yesterday and shared three prospecting plays:
1️⃣ Que P.A.S.A. (a framework for building messaging)
2️⃣ Use a subject line that isn’t business-related
3️⃣ Leverage a unique talent (he’s a rapper and recorded a remix of the Fresh Prince of Bel-Air theme song)
See the slides for more details on how he prospects.
Which one of Raj’s prospecting plays is your favorite?
- Reply Method Guide. A proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
- Join the Community. Prospecting is hard, but that doesn’t mean you have to do it alone. Get access to a community of like-minded sales professionals and premium sales training at an affordable price.
- Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.