“As business people, we have to stop thinking like executives, entrepreneurs, or salespeople—and start thinking like entertainers.”

Rajiv Nathan believes that storytelling should be a part of how everyone prospects. And he helps some of the top SaaS companies with their messaging.

He came on the podcast yesterday and shared three prospecting plays:

1️⃣ Que P.A.S.A. (a framework for building messaging)

2️⃣ Use a subject line that isn’t business-related

3️⃣ Leverage a unique talent (he’s a rapper and recorded a remix of the Fresh Prince of Bel-Air theme song)

See the slides for more details on how he prospects.

Check the full interview in iTunes or Spotify and the YouTube video with his rap.

Which one of Raj’s prospecting plays is your favorite?

Join the conversation on LinkedIn here.

Jason


Here are three ways we can help you with your prospecting:
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