How Sarah Brazier from Gong.io prospects
“Your prospects want to feel validated that the problem they have is universal. No one ever wants to feel like the one idiot who can’t get it right.”
Sarah Brazier from Gong shared this in our recent interview together.
In this episode, Sarah gives a masterclass in empathy.
And she’s hands down the best cold caller I’ve ever spoken to.
Her prospecting approach is outlined in the slides.
Which of her tips are you going to try in your cold calls?
- Reply Method Guide. A proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
- Join the Community. Prospecting is hard, but that doesn’t mean you have to do it alone. Get access to a community of like-minded sales professionals and premium sales training at an affordable price.
- Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.