“Your prospects want to feel validated that the problem they have is universal. No one ever wants to feel like the one idiot who can’t get it right.”

Sarah Brazier from Gong shared this in our recent interview together.

In this episode, Sarah gives a masterclass in empathy.

And she’s hands down the best cold caller I’ve ever spoken to.

Her prospecting approach is outlined in the slides. 

Full interview is in iTunes and Spotify.

Which of her tips are you going to try in your cold calls?

Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
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  • Work togetherGet help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.