You can send video and audio messages. That’s the shiny object right now.

But the novelty is starting to wear off with all the noise on LinkedIn. And the content of those messages is becoming more important.

Communicating on LinkedIn feels like this weird middle ground between emailing and talking over the phone.

It’s a lot like texting. Or instant chat (remember MSN Messenger or AOL?).

I’d say it’s closest to the experience of online dating (fun fact: I met my wife through Tinder!).

Do you go straight to asking for the date? Should there be some banter? Do you point out something from their profile?

To be honest, I’m not 100% sure with LinkedIn. I’ve seen several approaches work. And many more that don’t.

That’s why I’m talking to  over at  about it later today on the virtual tour.

He’s sharing their process for sliding into your prospect’s DMs. This is gonna be a good one.

Click here to register.


PS – Two other great guests are coming on this week as well. Tune in for  tomorrow, who’s talking about essential mindsets for dealing with rejection.

And  on Thursday, who’s digging into email and sequence design.


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
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