And for so many people to deny that it exists.

My heart aches for you.

This one isn’t easy to admit.

But I’m ashamed that I was one of those people.

I didn’t acknowledge that racism existed in America until a few years ago.

I was a person of color who didn’t “see color.”

Making friends with more people of color over the years opened my eyes.

When I saw my black male friend get f*cked with by a large white man at a bar (who we found out was an ex-KKK member), it all became real.

And I knew immediately why he wouldn’t come out with us to certain bars.

He was scared.

I chose not to see racism. And because I didn’t see it, I believed it didn’t exist.

And that’s f*cked up.

By not acknowledging racism, I was contributing to the problem.

Man does that make me feel sick to my stomach.

I can’t believe I was ever on the fence about whether racism existed in America.

If you’re not sure what you believe right now, ask yourself this.

Is there a possibility that…

—they’re NOT overreacting?

—I’m underreacting?

—my own bias is affecting my judgment?

Just because you don’t see it, doesn’t mean it doesn’t exist.

It’s time to take a side.


Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
  • Become a member. Learn how the best reps prospect to land meetings with their ideal clients. Connect with, network, and learn from like-minded sales professionals dealing with the same prospecting challenges you are.
  • Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.