I’ll cut to the chase with this one.

Here are three ways you can use videos in your prospecting:

✅ Accepted LinkedIn connection request

 uses this strategy to get 25%-35% response rates to her cold outreach. Send a video to the prospect after they accept your connection request.

Use a tool like  and set it to the screen recording feature. Then record a video with their LinkedIn profile in the background.

✅ Handling objections through email

If a prospect responds with an objection, try calling them first if you have their direct line.

If you don’t, the next best thing is sending over a video.

Use this text right above the video: “You’re probably wondering why I’d send over a video when you said you weren’t interested…”

✅ To illustrate a problem

 uses videos to show companies how their competitors are outranking them on Amazon searches. If you have a way to show prospects a problem, send it over in a video.

Want more tactics on using videos to land more meetings?

Check out the panel I’m on with Vidyard, and  on October 7th.

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