I’ll cut to the chase with this one.

Here are three ways you can use videos in your prospecting:

✅ Accepted LinkedIn connection request

 uses this strategy to get 25%-35% response rates to her cold outreach. Send a video to the prospect after they accept your connection request.

Use a tool like  and set it to the screen recording feature. Then record a video with their LinkedIn profile in the background.

✅ Handling objections through email

If a prospect responds with an objection, try calling them first if you have their direct line.

If you don’t, the next best thing is sending over a video.

Use this text right above the video: “You’re probably wondering why I’d send over a video when you said you weren’t interested…”

✅ To illustrate a problem

 uses videos to show companies how their competitors are outranking them on Amazon searches. If you have a way to show prospects a problem, send it over in a video.

Want more tactics on using videos to land more meetings?

Check out the panel I’m on with Vidyard, and  on October 7th.

Sign up here.

 

Join the conversation on LinkedIn here.

Jason


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