My first sales job was selling house painting services door to door.

I assumed that homeowners knew the importance of using high-quality materials. 

That it was the difference between repainting their home every 2 years vs. every 15-20 years.

Big mistake.

I learned pretty quickly that product dumping didn’t help me make sales.

Belal Batrawy came on the podcast to talk about how to unlearn the curse of knowledge. 

His knowledge of psychology and how to apply these principles in our cold outreach is off the charts.

I listened back to this episode a few times to take notes on everything he shared.

Check the slides for my favorite takeaways.


Listen to the full interview in iTunes or Spotify.

Which tip do you resonate with most?

Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
  • Join the CommunityProspecting is hard, but that doesn’t mean you have to do it alone. Get access to a community of like-minded sales professionals and premium sales training at an affordable price.
  • Work togetherGet help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.