That’s the wrong debate. It isn’t about either/or.

It’s about both.

If you’ve traditionally been an inbound company—or have a mostly inbound sales team—outbound can be a great complement to your client acquisition efforts.

But not all outbound is created equal.

On one extreme, you have a cold email campaign that takes little effort to produce and send out—with no personalization.

You might say that’s “bad.” And I’d agree with you if you were selling something that costs a few thousand dollars and up.

But if you’re selling something that costs $25 per month, that could be a good option. Assuming the list is good and your copy is great.

On the other extreme, you have an outbound campaign where you send emails, make phone calls, message on social, send things in the email, buy gifts, etc.

And that’s great if you have a large deal size.

So the question isn’t about whether or not you should do outbound.

It’s really about how it can complement your current inbound strategy. And how much cost and effort you should put into your outbound efforts.

I’m digging into this topic on a webinar with Liston Witherill this Friday at ClientCon.

Register here.

 

Join the conversation on LinkedIn here.

Jason


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