For many companies, it isn’t. 

This isn’t a popular opinion—I’m 100% of the belief you should build an inbound engine BEFORE you build an outbound engine.

If you haven’t generated business through content, social media, partnerships, paid search, etc. you should hold off on building an outbound sales team.

Outbound is hard. It’s interruption-based. You’re calling/emailing prospects that didn’t sign up to hear from you. 

And not having great content, thought leadership, and case studies makes an already difficult task nearly impossible.

But if you have a solid inbound engine, outbound is a great addition.

You’ll get in front of your biggest, best customers that would never come to you organically. 

I’m joining Liston Witherill on ClientCon to talk about how to use outbound to amplify your inbound. 

Check it out here.

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I’m joining a host of other great folks. These are a few of the talks I’ll be tuning into:

Blair Enns, David C. Baker, Jake Jorgovan, Jeff Bajorek, Philip Morgan, Rajiv Nathan, Robert Williams, Todd Caponi, Tom Miller, and Tyler Koenig

Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.