Using this cold call opener might irritate the prospect. But that’s a GOOD thing.

That means you have their full attention.

Richard Harris™ shared that with me, and it really made me think. And I had to play devil’s advocate.

The biggest challenge of a cold call is getting the prospect to pay attention in the first few seconds.

And this approach is the opposite of what most salespeople are taught.

But it can work really well if you pull it off correctly.

Richard joined me on the Think Outside the Script virtual tour and shared three ways you can open up your cold calls.

Check out the video for ways you can pattern interrupt and get the prospect to pay attention in the first few seconds.


Catch Richard’s replay here.


PS – Todd Caponi is joining me live today at 10am PT / 1pm ET to talk about how to make clinical empathy and transparency into your sales superpower.

Don’t miss out. Grab your free all-access pass here.


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.