LinkedIn daily posting experiment update.
I committed to daily posting earlier this year on January 5th.
My hypothesis was that daily posting would:
✅ Create more exposure for Blissful Prospecting
✅ Generate more leads for our business
✅ Push me to create better content
And in the first six weeks, daily posting accomplished all of those things.
Here’s a quick update to see how things have progressed since then…
Nothing too noticeable with views. More or less the same per post.
But a HUGE difference in the engagement per post and the number of leads coming from LinkedIn.
The 29 leads were calculated by the number of people I ran a sales call with. When asked, they found me through LinkedIn or we started the conversation on LinkedIn. And I didn’t disqualify them as a bad fit in the first call.
All in all, I’m pretty happy with the progress.
Shout out to Justin Welsh for being a big influence in this area. I’ve learned a lot from his frameworks and modeling his approach.
And guess what? He’s coming on the virtual tour tomorrow to share his best tips for building a personal brand on LinkedIn.
I couldn’t think of a better person to chat with on the topic.
Sign up for Justin’s talk here.
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