Looking for a great sales podcast? Check out The Why and The Buy.
You’ll enjoy one of the big topics covered in our interview together if you’re doing a lot of prospecting:
How not to ask dumb questions in cold calls.
Question stacking is a simple way to ask smart, engaging questions in your cold calls.
It looks like this:
The first sentence provides context to the question in the second sentence.
If you ask a question without providing context, you’re much more likely to get a generic response that doesn’t make the prospect want to continue the conversation.
Here’s an example:
“A lot of sales teams are using personalization at scale in their cold outreach right now, but many sales directors are worried about how long it takes. How are you guys approaching personalization?”
For more on this, check out our interview here.
What are your favorite questions to ask during cold calls?
PS – Here are three ways to help grow your outbound sales:
- #dailyprospectingtips. Follow for daily content to help you grow your sales pipeline.
- Reply Method Guide. A proven framework for increasing response rates, setting more meetings, and closing more deals.
- Work together. Get help increasing your team’s outbound sales by 2-3x. Schedule an outbound strategy session to learn new strategies for crushing your revenue targets this year.