Need creative subject lines?
We’ve used these to get 35-65%+ open rates.
✅ Technique #1: Rule of 3
Mention three seemingly random things from your cold email
▶ Sustainability, Tom’s, 2020
▶︎ Template: [personalization], [company name], [year]
✅ Technique #2: Be mysterious
▶︎ Hey Jason, I was researching Blissful Prospecting and…
▶︎ Template: Hey [first name], I was researching [company name] and…
▶︎ Hi Jason, your audit?
▶︎ Template: Hey [first name], your [area you help]?
✅ Technique #3: Be Familiar
Leverage referrals or potential users
▶︎ Hi Jason, was just talking to Sara
▶︎ Template: Hi [first name], was just talking to [referral]
▶︎ Sara Bay said to reach out
▶︎ Template: [referral] said to reach out
▶︎ Sara Bay and Travis Johnson
▶︎ Template: [user] and [user]
✅ Technique #4: Problem-Centric
Describe a common problem
▶︎ Utility overages
▶︎ Low conversions
▶︎ Template: [problem]
✅ Technique #5: Voicemail First
Call first, leave a voicemail, then email
▶︎ Hey Jason, just left a voicemail
▶︎ Template: Hey [first name], just left a voicemail
Want more ideas?
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