Here’s what’s working for her.

Nicole sells insurance at Bolton & Company to finance and HR professionals.

Since joining the boot camp, Nicole has worked very hard to get more comfortable on cold calls. And that’s exactly how she landed this meeting.

✅ She’s using a permission-based opener:

“Hey ________, this is Nicole from Bolton. I’m giving you a cold call. If I could take 30 seconds to tell you why I’m calling you can let me know if you want to keep talking?”

✅ She’s problem-focused:

“Other groups your size are experiencing ________. Is this true for you?”

✅ She uses empathy-based objection handling:

When the prospect said they were going to renew with their current provider, she said…

“Sounds like you’re taken care of…”

“That definitely sounds like the safest way to go…”

“For a nonprofit we recently worked with, they were able to __________. I know you’re not planning to move, but would it be a good idea to keep your options open?”

BOOM! Great job Nicole!


We just opened up enrollment for our next round of boot camps starting in two weeks.

See Boot camp details here.


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.