Probably the most common objection you get during cold calls. 

Here’s how to handle it.

Use this process:

✅ Understand

✅ Validate

✅ Offer

Shout out to Becc Holland for the inspiration with the buyer/seller dance and ego states.

(❗️Warning❗️ several F-bombs were dropped in this coaching call)


P.S. I’m hosting a summer virtual tour called Think Outside the Script. 40 of the tops sales trainers/coaches and quota-carrying reps are sharing their best cold email, cold calling, and LinkedIn strategies for setting more meetings with your ideal clients.

The best part? It’s live. And it’s free. 

Grab your free all-access pass here.


Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
  • Become a member. Learn how the best reps prospect to land meetings with their ideal clients. Connect with, network, and learn from like-minded sales professionals dealing with the same prospecting challenges you are.
  • Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.