For most sales professionals, cold outreach is a big guessing game. You send hundreds of cold emails only to get a few responses. You’re left guessing what worked, what didn’t, and how to make incremental progress. And cold calling…well, that’s a whole other beast. You were never taught how to make a proper cold call that feels good for both you and the prospect. And the advice you get? “Keep dialing!”
Learn how to identify the best opportunities, and empathize more with your prospects to have smarter conversations.
Grab your prospect’s attention using the REPLY Method™ framework.
The Personalization Focuser™. A framework for achieving personalization at scale, finding relevant triggers, and hooking your solution to what prospects care most about.
Subject line formulas. Learn how to achieve 50%+ open rates using unique, creative subject lines.
Build a contact strategy to break through the clutter using a simple sequencing framework.
That’s right, a whole week dedicated to cold calling!
Learn how to handle and prevent your toughest prospecting objections.
Learn how to scale and implement everything you’ve learned.
✅ You’re already dedicating time every week to prospecting
✅ You’re an AE, SDR, or BDR working in SaaS or tech OR you’re a full-time inside or outside salesperson working in traditional industries selling products and/or services
✅ You’re a sales leaders with an individual quota or business owner who owns the sales function at your company
✅ Your company is not a pre-revenue startup and has great product-market fit
✅ You sell a B2B product or service
✅ You have access to emails and phone numbers for your prospects
✅ Your company gives you some freedom around what you say in your cold emails and cold calls
⛔️ You have zero experience prospecting
⛔️ You’re looking for quick-fix copy/paste templates
⛔️ You’re unwilling to dedicate 2-3 hours per week to improve your prospecting
⛔️ You’re a business owner and sales isn’t your primary role
Hi, my name is Jason Bay. Most people call me “JBay”. I help reps and sales teams who love landing big meetings with prospects—but hate not getting responses to their cold emails or feeling confident making cold calls.
A few of my clients include reps and sales teams from companies like Zoom, CBRE, Databricks, Bolton & Company, Fortinet, and many more.
Sales is the only “adult job” I’ve ever had. And I’ve done everything from selling house painting services door to door, running outbound call centers, to helping hundreds of reps master cold outreach.
Want to learn more about me?
Connect with me on LinkedIn here where I post daily content on prospecting. Listen to me on one of the many sales podcasts I’ve been interviewed on here.
Will I still benefit from the course if I’m beyond my first few years as a salesperson?
I understand the concern here. If you’ve been selling for several years, you don’t want to be in a group that’s geared towards rookie salespeople. But it’s the wrong question to ask. It’s not about how long you’ve been prospecting, it’s about how good you are at it. If you have less than a 10% reply rate to your cold emails and aren’t scheduling 50% of the people you connect with on cold calls for meetings, you’ll definitely get a ton of value from this course. Sales is a sport. And like any sport, it’s about mastery of the fundamentals.
How long will I have access to the content?
When you enroll, your one-time purchase will give you lifetime access to the course without having to pay another dime.
How much time do I need to dedicate to this?
The course material and homework will take 1-2 hours per week. For us to be confident in your results, you need to dedicate 3 hours per week minimum. Our best students dedicate 3-5 hours per week.
Will this work if I can’t send cold emails?
It might—but I don’t feel confident in making that promise. You should have access to email and call your prospects. If you don’t, this is not a good investment for you at this time.
Will this work if I sell a technical product or service?
Yes. Regardless of how technical your buyers are, they still respond well to a prospecting approach that doesn’t pitch features and benefits. You’ll learn how to talk to their problems and connect to the results you create. A language every buyer understands.
What are the typical results?
Results vary depending on how much time you dedicate to the material. But oftentimes we see a 10-20% increase in meetings set by the time the boot camp ends.
Will this work for my industry?
We have students selling SaaS, professional services, insurance, recruiting, and everything in-between. As long as you’re selling your product/service to a business, this approach will work for you.
Is there a guarantee?
I’m heavily involved in the sales community. You probably found me on LinkedIn or through a podcast, right? I don’t say that to boast (not my style). I say that because, frankly, my reputation is on the line.
If this doesn’t deliver the goods for you, my reputation would be ruined. And I’d lose a lot of credibility.
Having said that, here’s the guarantee:
Complete the first two weeks of lessons. If you decide after that two-week period that this isn’t a good fit for you, I’ll refund every penny. I call it the “JBay guarantee.”