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Outbound Foundations Course

Overcome call reluctance, build meaningful relationships with prospects, and land more meetings with your ideal clients



Struggling to figure out why prospects aren't responding to your cold outreach?


The average cold email response rate is 1%. The average success rate for a cold call is 1.48%

For most sales professionals, cold outreach is a big guessing game. You send hundreds of cold emails only to get a few responses. You’re left guessing what worked, what didn’t, and how to make incremental progress. And cold calling…well, that’s a whole other beast. You were never taught how to make a proper cold call that feels good for both you and the prospect. And the advice you get? “Keep dialing!”

Relate to any of these struggles?

  • You have thousands of companies and contacts you could go after, how do you find the best ones?
  • Writing cold emails takes too long and your response rates are low
  • Building a sequence/cadence is a lot of work and you’re not sure how many touches to have
  • You know you should personalize your cold emails, but that whole process takes way too long
  • Call reluctance keeps you from picking up the phone, and you hide behind email and LinkedIn messages
  • You freeze up when prospects give you objections

What you really want is...

  • To know exactly what companies are the perfect-fit for your solution
  • To streamline the cold email process and get double digit reply rates
  • To build a badass sequence/cadence with the right number of emails, calls, and social touches to make contact
  • To know exactly what to look for when personalizing your emails, so you avoid the personalization rabbit hole
  • To feel confident picking up the phone and securing meetings from your cold calls
  • To feel confident handling any objection your prospect gives you

How the course can help you

Build your confidence and walk away with a battle-tested gameplan for landing consistent meetings​

Learn how to identify the best opportunities, and empathize more with your prospects to have smarter conversations.

  • The Five Desires™. Five key psychology principles that drive why prospects take meetings.
  • The Perfect-Fit Identifier™. A framework for quickly finding the perfect blend between your ideal client profiles, personas, and what your prospects value.
  • The Prospect Path™. A framework for understanding your prospect’s current state so you can talk to their desired and undesired future states. This gives you the language to use in emails and calls.
  • Exercises: Define the perfect-fit prospect and your prospect’s language to use for messaging

Grab your prospect’s attention using the REPLY Method™ framework.

  • The REPLY Method™. A repeatable, prospect-first messaging framework for creating killer cold emails and cold call talk tracks.
  • The Personalization Focuser™. A framework for achieving personalization at scale, finding relevant triggers, and hooking your solution to what prospects care most about.

  • Subject line formulas. Learn how to achieve 50%+ open rates using unique, creative subject lines.

  • Exercises: Create your customized cold email templates and build a personalization system

Build a contact strategy to break through the clutter using a simple sequencing framework.

  • Weekly Touch Patterns. How to make email, phone, and LinkedIn work together and know exactly how and when to follow up.
  • Activity Planning. How to calculate the exact number of activities each week to remove the mystery of what it takes to hit your targets.
  • The Killer Week Blueprint™. Learn how top reps plan and execute their week.
  • Exercises: Build and optimize your sequences, and create the killer week

That’s right, a whole week dedicated to cold calling!

  • The Call Reluctance Minimizer™. A psychology-based framework for overcoming call reluctance and the fear of being salesy.
  • From Reluctant to Confident™. Learn actionable frameworks and tactics for dealing with gatekeepers, calling on executive decision-makers, and leaving effective voicemails.
  • The Question Stacking Formula™. A framework for asking questions to get prospects to stop, think, and create a need for meeting with you.
  • Exercises: Build your cold call talk track

Learn how to handle and prevent your toughest prospecting objections.

  • The Objection/Rebuttal Infinity Loop™. Throw your old school rebuttals away and learn how to avoid confrontational objection handling tactics.
  • The EVO Objection Handling Framework™. Learn the empathize, validate, and offer framework to deflate objections like “not interested” or “don’t have time” (and the rest of your most common objections).
  • The Path to Empathy. What empathy is and isn’t. And how to use this skill to disarm prospects.
  • Exercise: Come up with responses for your top objections

Learn how to scale and implement everything you’ve learned.

  • The Five Rights™. A framework for troubleshooting when things aren’t working and scaling your results.
  • The Optimization Sprint Builder™. A framework for building 2-week sprints to continue focus on outbound prospecting skill improvement beyond the boot camp.
  • The Accountability Trifecta™. How to create more accountability and peer-based learning to continue increasing results.
  • Exercise: Identify your 2-3 keystone habits to take with you beyond the boot camp
What type of outcomes can you expect?
Scroll through the slides to see.
More repeatability
Learn simple frameworks to create more predictability in qualified meetings set per month. Get off the roller coaster and create more consistency in your pipeline.
Land higher quality meetings
Avoid getting stuck with non-decision makers by learning tactics and techniques to land meetings with VPs and C-level decision-makers.
Break into larger accounts
Techniques for multi-threading and moving up market to effectively engage larger accounts and land bigger deals.
Get and stay motivated
Learn how to remove with ickiness and salesy aspects of prospecting and start quality conversations with your prospects. Get accountability from the Jason and the rest of the group.
Land more meetings
Results vary, but students typically see a 10-30% increase in qualified meetings set. This is largely dependent on you putting in the work!

You’re a great fit if:

✅  You’re already dedicating time every week to prospecting

✅  You’re an AE, SDR, or BDR working in SaaS or tech OR you’re a full-time inside or outside salesperson working in traditional industries selling products and/or services

✅  You’re a sales leaders with an individual quota or business owner who owns the sales function at your company

✅  Your company is not a pre-revenue startup and has great product-market fit

✅  You sell a B2B product or service

✅  You have access to emails and phone numbers for your prospects

✅  Your company gives you some freedom around what you say in your cold emails and cold calls

This isn’t a good fit if:

⛔️  You have zero experience prospecting

⛔️  You’re looking for quick-fix copy/paste templates

⛔️  You’re unwilling to dedicate 2-3 hours per week to improve your prospecting

⛔️  You’re a business owner and sales isn’t your primary role

What's included


  • Lifetime access to Prospecting Boot Camp course
  • 20+ hours of on-demand course content
  • Worksheets, email templates, and call tracks
  • Lifetime access to Blissful Prospecting Community where you can connect with hundreds of sales professionals leveling up their prospecting game
  • This is the same content we’ve used to train multi-million dollar companies with hundreds of reps

Testimonials from participants

Hear more about what past parcipants had to say about their experience

Joel French, Business Development Rep at Databricks​

Nicole Ramirez, Associate Broker at Bolton & Company

Jordan Greek, VP of Sales, Northwest at Knock CRM

Jordan Phillippi, Key Account Manager at DataDome

Annie Alvarez, Executive Recruiter at AJ Recruiting Company

Ryan Taylor, Account Executive at LINBIT

David Uytterhaeghe, BDR Manager at Sparkling

Mikaeel Adnan, BDR at PagerDuty

Kevin Gordon, Global Account Manager at SnapLogic

Meet the trainer

Hi, my name is Jason Bay. Most people call me “JBay”. I help reps and sales teams who love landing big meetings with prospects—but hate not getting responses to their cold emails or feeling confident making cold calls. 

A few of my clients include reps and sales teams from companies like Zoom, CBRE, Databricks, Bolton & Company, Fortinet, and many more. 

Sales is the only “adult job” I’ve ever had. And I’ve done everything from selling house painting services door to door, running outbound call centers, to helping hundreds of reps master cold outreach.

Want to learn more about me? 

Connect with me on LinkedIn here where I post daily content on prospecting. Listen to me on one of the many sales podcasts I’ve been interviewed on here. Or drop me an email here if you have any questions.

How to get started

Choose an option below.

Course Option

Only available option at this time, if you're looking for coaching check out Outbound Squad.
$ 299
One-time payment
  • Lifetime access to Prospecting Boot Camp course, updated monthly with new content
  • Worksheets, email templates, and call tracks to get you started seeing results quickly
  • Instant access to course content once you enroll

Frequently Asked Questions

Will I still benefit from the course if I’m beyond my first few years as a salesperson?
I understand the concern here. If you’ve been selling for several years, you don’t want to be in a group that’s geared towards rookie salespeople. But it’s the wrong question to ask. It’s not about how long you’ve been prospecting, it’s about how good you are at it. If you have less than a 10% reply rate to your cold emails and aren’t scheduling 50% of the people you connect with on cold calls for meetings, you’ll definitely get a ton of value from this course. Sales is a sport. And like any sport, it’s about mastery of the fundamentals.

How long will I have access to the content?
When you enroll, your one-time purchase will give you lifetime access to the course without having to pay another dime.

How much time do I need to dedicate to this?
The course material and homework will take 1-2 hours per week. For us to be confident in your results, you need to dedicate 3 hours per week minimum. Our best students dedicate 3-5 hours per week.

Will this work if I can’t send cold emails?
It might—but I don’t feel confident in making that promise. You should have access to email and call your prospects. If you don’t, this is not a good investment for you at this time.

Will this work if I sell a technical product or service?
Yes. Regardless of how technical your buyers are, they still respond well to a prospecting approach that doesn’t pitch features and benefits. You’ll learn how to talk to their problems and connect to the results you create. A language every buyer understands.

What are the typical results?
Results vary depending on how much time you dedicate to the material. But oftentimes we see a 10-20% increase in meetings set by the time the boot camp ends.

Will this work for my industry?
We have students selling SaaS, professional services, insurance, recruiting, and everything in-between. As long as you’re selling your product/service to a business, this approach will work for you.

Is there a guarantee?
I’m heavily involved in the sales community. You probably found me on LinkedIn or through a podcast, right? I don’t say that to boast (not my style). I say that because, frankly, my reputation is on the line.

If this doesn’t deliver the goods for you, my reputation would be ruined. And I’d lose a lot of credibility.

Having said that, here’s the guarantee:

Complete the first two week’s lessons and hop on two of the group Q&A calls with me. If you decide at after that two-week period that this isn’t a good fit for you, I’ll refund every penny. I call it the “JBay guarantee.”

Have a question that didn’t get answered here? Send me an email at [email protected].

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