You have to stand for something. And ideally, it’s in strong opposition to the traditional way your prospect is doing things.

“You can’t get on a discovery call and start asking people a bunch of questions. You gotta have a point of view on outbound. You gotta punch something in the face.”

Josh Braun shared this on the Think Outside the Script virtual tour a few weeks back.

He also shared a no BS, non-salesy framework for diffusing objections. An approach that doesn’t rub prospects the wrong way or make you feel like a dirty salesperson when you use it.


Catch the replay here.


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
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  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.