You have to stand for something. And ideally, it’s in strong opposition to the traditional way your prospect is doing things.

“You can’t get on a discovery call and start asking people a bunch of questions. You gotta have a point of view on outbound. You gotta punch something in the face.”

Josh Braun shared this on the Think Outside the Script virtual tour a few weeks back.

He also shared a no BS, non-salesy framework for diffusing objections. An approach that doesn’t rub prospects the wrong way or make you feel like a dirty salesperson when you use it.

 



Catch the replay here.

 

Join the conversation on LinkedIn here.

Jason

Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
 
 
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