Outbound selling requires a strong point of view.
You have to stand for something. And ideally, it’s in strong opposition to the traditional way your prospect is doing things.
“You can’t get on a discovery call and start asking people a bunch of questions. You gotta have a point of view on outbound. You gotta punch something in the face.”
Josh Braun shared this on the Think Outside the Script virtual tour a few weeks back.
He also shared a no BS, non-salesy framework for diffusing objections. An approach that doesn’t rub prospects the wrong way or make you feel like a dirty salesperson when you use it.
Catch the replay here.
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