You’ve heard. People talk about them. But what are they?

It’s simply taking the prospect in a direction that isn’t anticipated.

For example, most people open their cold calls the same exact way:

“Hey John, this is Jason with Blissful Prospecting. My company…”


“Hey John, this is Jason with Blissful Prospecting. How’s your day going?”


“Hey John, this is Jason with Blissful Prospecting. Did I catch you at a bad time?”

All of those openers sound exactly like sales call.

Richard Smith was on the Think Outside the Script virtual tour. And he shared a different way you can open your calls.

A way that acknowledges that you’re an interruption, and gets them to opt-in to hearing why you called.

“I appreciate I’m an interruption. But have you got 35 seconds to tell you why I called this morning?”

Check out the clip for the rest. 



PS – Brynne Tillman joining us on the tour today @ 10am PT / 1pm ET to talk about how to convert your LinkedIn connections into conversations.

Watch the replay to Richard’s talk here


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.