“People don’t change for the future. They change because something is off now.”
Kevin “KD” Dorsey dropped some 🔥🔥🔥 on the Think Outside the Script virtual tour last week.
PROBLEM > PRODUCT
Stop talking about your product in your cold emails.
Shift the focus to your prospect’s problems. Lead with that.
KD shared his formula for a winning cold email.
2,685 people registered for his talk! It was the biggest one yet on the tour.
Catch the replay here.
P.S. We have another week of heavy-hitters lined up:
Tuesday 7/28 — Brynne Tillman is talking about how to convert your LinkedIn connections into conversations
Wednesday 7/29 — Josh Braun is talking about how to diffuse objections
Thursday 7/23 — A panel with Jeremy Leveille and Alexine Mudawar on how they use cold email, cold calling, and LinkedIn to land meetings
Don’t miss out. Get your free all-access pass here.
- Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
- Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
- Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.