“People don’t want to buy, they want to invest.”
This perspective couldn’t be more true today.
Mark shared this with me in our interview and it blew my mind.
You’ve probably heard that people don’t like being sold and that we need to get them to buy.
But we’re in an economy right now where prospects don’t want to buy things.
In fact, many of them are cost-cutting right now. Even the companies well-positioned to win are cutting non-essentials as a precaution.
But they’re INVESTING in what they believe will get them through these times.
They’re investing in…
✅ Their people
✅ Their existing customers and finding new customers
✅ Solutions to help them take better care of their people, their customers, and finding new customers (that’s where you fit in)
Instead of selling to your prospects. Or getting them to buy your stuff.
Focus on positioning yourself as an investment.
How can you be an investment for your prospects?
- Blissful Prospecting Podcast. Subscribe and listen daily for tips and interviews to help you land more meetings with your ideal clients by sending better cold outreach.
- Reply Method Guide. A proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
- Work together. Get help growing your team’s outbound sales faster with more consistency. Contact me to talk about training, coaching, and workshops.