Personal brand—should reps have one?
Many don’t believe you should and that a personal brand is a waste of time.
I strongly disagree.
Building a personal brand takes time. It’s the ultimate exercise in delayed gratification.
And that’s probably why your company doesn’t want you to have one.
It won’t set meetings for you today. Or help you hit your quota this month/quarter.
It requires you to be selfish by thinking about your needs. And how you want to position your career down the road.
Building your personal brand should be a top priority right now. Even if you need to do it on your own time.
Scott Ingram stopped by the Blissful Prospecting podcast to share his journey building his personal brand over the last 15 years. He also talked about how Scott Leese pushed him to build his following on LinkedIn.
Check the slides for his tips.
What’s the biggest misconception you’ve had about building a personal brand?
- Reply Method Guide. A proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
- Join the Community. Prospecting is hard, but that doesn’t mean you have to do it alone. Get access to a community of like-minded sales professionals and premium sales training at an affordable price.
- Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.