Personalization at scale isn’t a myth.
Kristina Finseth at Interseller is using that approach book 20%+ of the prospects she cold emails into meetings. Yes, you read that right.
To challenge whether personalization is scalable, is to imply that it isn’t repeatable. And that it can’t be taught to your entire sales team.
Sure, you can’t copy/paste what’s personalized for one prospect and send it to another. Or use automation to fake it.
But you can use frameworks to find patterns in what prospects will most likely resonate with.
A combination of these three things is a great place to start:
Relevant – Will this help connect why I’m reaching out with what’s top of mind for the prospect?
Specific – Does this show the prospect that this email was for them and only them?
Repeatable – Is this approach something I can repeat for similar prospects?
Kristina Finseth came on the Blissful Prospecting podcast this week to drop some knowledge on how you can personalize at scale.
And the episode was 🔥🔥🔥
Listen to the full interview in iTunes and Spotify.
PS – Nick Dixon from Falcon.io came on the podcast this week as well to share his 8-step process for becoming the top SDR in his first 90 days. Another episode you won’t want to miss.
- Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
- Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
- Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.