Becc Holland‘s personalization approach in cold outreach is really making me think about how we do things at Blissful Prospecting 🤯

Personalization is best when it flows well with the rest of the email or the pitch in your cold call.

👍 THIS: Hey Jason, Heard you on the Sell or Die! podcast. What you said about using videos to get the attention of busy prospects really stuck out to me.

Looks like personalization is a key part to your outbound success. One way [similar client] uses [platform] is to cut the research time for personalization in half. Thought it would be helpful for those cool videos you’re sending.

Would sending your videos in half the time be worth a conversation?

🚫 NOT THIS:

Hey Jason, Heard you on the Sell or Die! podcast. What you said about using videos to get the attention of busy prospects really stuck out to me.

Our [platform] is used by top companies like Google, Amazon, and LinkedIn. They’ve seen a 151% improvement in pipeline generation. We also have a 4.8-star rating on G2. Here’s a case study.

Can we chat for 30 minutes later this week or next?

Same personalization, WAY different email.

👉 Should outreach be personalized with this much detail? If so, is it “scaleable?”

John Barrows Josh Braun Gabe Larsen Trish Bertuzzi Rachel Gray

Join the conversation on LinkedIn here.

Jason


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