Post inspired by Kasey Jones, who’s been doing a great job encouraging women and people of color to advocate more for themselves.
Guest podcasting is a powerful way of doing just that.
In the last 12 months, I’ve landed 35+ interviews on top sales podcasts by…wait for it…
Cold emailing the host.
It changed our business in three ways:
- Built great social proof by creating a piece of content with someone highly respected in our industry
- Some of our best clients found us through those interviews
- Helped us build relationships with people like Jeff Bajorek, Jeffrey Gitomer, Scott Ingram, Scott Sambucci, and many more
My goal is that you emulate our approach so you can do the same in your industry.
Here’s how to get started:
✅ Build a hit list of podcasts that fit your qualification criteria. Not all podcasts are created equal.
✅ Find their email address using a tool like apollo.io.
✅ Build initial social proof through a few LinkedIn articles or posts with good engagement.
✅ Reach out with a personalized email sequence using a tool like mixmax. Share unique topic ideas.
✅ Be a rockstar guest.
PS – Whenever you’re ready, here are three ways we help sales teams grow their outbound sales:
Connect on LinkedIn. I post daily about prospecting, sales, and how to be an outbound badass.
Reply Method Guide. Our messaging framework for increasing response rates, setting more meetings, and closing more deals.
Work with us. Get help increasing your team’s outbound sales by 2-3x. Schedule an outbound strategy session to learn three key strategies for crushing your revenue targets this year and see if Outbound Accelerator is right for your team.