Prospecting Boot Camp

Prospecting Boot Camp

A 6-week program to help you with your ideal clients

Prospecting is the number one challenge sales professionals are dealing with right now.

The average cold email response rate is 1%. The average success rate for a cold call is 1.48%. And the current economic conditions aren’t making it any easier.

Lack of a structured, repeatable approach and me-centered messaging are usually the culprits.

This 6-week boot camp is designed to help you change that.

But this isn’t for everyone…

Enrollment Closes on Sunday 9/13

Sign up before midnight on Sunday 9/13 to participate in this next round of boot camps.

Enrollment has closed

You’re a great fit if:

✅  You’re already dedicating 5+ hours per week to prospecting as an SDR, BDR, AE, or full-time sales professional (sales leaders with their own quota are great too)

✅  Your company is not a pre-revenue startup and has great product-market fit

✅  You’re already experiencing sales success, but want to take your prospecting to the next level

✅  You have access to emails and phone numbers for your prospects

✅  Your company gives you some freedom around what you say in your cold emails and cold calls

This isn’t a good fit if:

⛔️  You’re in your first few months in sales and have no experience prospecting

⛔️  You’re looking for quick-fix copy/paste templates

⛔️  You’re a business owner and sales isn’t your primary role

Training is based on these

The mindset behind a quality-first approach and the psychology behind how your prospects think and what compels them to take action.

  • Why a quality first approach is critical for long-term success
  • Five key psychology principles that drive why prospects take meetings
  • Key mindsets for success

Define your top ideal client profiles (ICPs) and personas so your messaging is laser-focused on their unique problems.

  • Clearly define your top ICPs
  • Shift your ICPs as needed
  • Identify key above-the-line and below-the-line personas
  • Exercises: Define and prioritize top ICPs and personas

Move beyond features and benefits into your prospect’s true problems and the results you create for them. 

  • Learn how to identify what your prospects truly care about
  • Hero’s Journey: The story formula behind a great prospecting message
  • How to lead with your prospect’s problems
  • Exercises: Identify your prospect’s top problems

Grab your prospect’s attention using the Reply Method framework.

  • Write better cold emails, make more confident cold calls, and engage prospects effectively on LinkedIn
  • Question stacking to more effectively engage prospects over the phone
  • Slide into your prospect’s DMs on LinkedIn
  • Exercise: Craft your new emails and cold call talk tracks

Develop a repeatable workflow for researching prospects before outreach.

  • How to find relevant triggers to indicate need or interest in your product/service
  • Connect your research with your solution to add relevance
  • Streamlining your research so it’s repeatable and doesn’t take too much time
  • Exercise: Find repeatable personalization approaches for your outreach

Build a contact strategy to break through the clutter and get a hold of prospects.

  • How to make email, phone, and LinkedIn work together in your sequences
  • Creating content for multi-touch approaches that include 10-12+ touches
  • How to follow up after your first few touches
  • Exercise: Build and optimize your sequence

Learn how to handle and prevent your toughest prospecting objections.

  • Learn the empathize, validate, and offer approach (E.V.O.)
  • What to say when prospects tell you they’re “not interested” or “don’t have time” (and the rest of your most common objections)
  • Work through your industry-specific objections
  • Exercise: Come up with responses for your top objections

How It Works


Prospecting Boot Camp On-Demand
  • Lifetime access to Prospecting Boot Camp course ($999 value
  • 10+ hours of on-demand content covering the 7 key principles for prospecting success (outlined above)
  • Worksheets, email templates, and call tracks ($499 value)
  • Lifetime access to Blissful Prospecting Community where you can connect with hundreds of sales professionals leveling up their prospecting game
  • This is the same content we’ve used to train multi-million dollar companies with hundreds of reps


Live Coaching
  • Six weekly 90-minute group coaching calls through Zoom for troubleshooting and Q&A ($1,999 value)
  • All calls are recorded and you’re given lifetime on-demand access
  • Onboarding strategy call with Jason to discuss your goals and help you get the most from the program ($249 value)
  • PLUS a 30-minute 1on1 coaching session with Jason to review your messaging ($249 value)


Responses to their cold emails


A few brands our students have met with using the Reply Method

Listen to Jason on the top sales podcasts

Get Started

Option #1

One-time payment
$ 999
One-time payment
  • Lifetime access to Prospecting Boot Camp course ($999 value)​
  • Worksheets, email templates, and call tracks ($499 value)​
  • Lifetime access to Blissful Prospecting Community​
  • Six weekly 90-minute group coaching calls ($1,999 value)​
  • PLUS a 30-minute 1on1 coaching session with Jason ($249 value)​
  • $3,995 total value all for $999

Option #2

Payment plan
$ 549
Two payments
  • Lifetime access to Prospecting Boot Camp course ($999 value)​
  • Worksheets, email templates, and call tracks ($499 value)​
  • Lifetime access to Blissful Prospecting Community​
  • Six weekly 90-minute group coaching calls ($1,999 value)​
  • PLUS a 30-minute 1on1 coaching session with Jason ($249 value)​
  • $3,995 total value all for two payments of $549

How am I able to cram all this value into $999? I’ve spent the last three years refining our training through dozens of iterations with hundreds of reps. You’re getting the best parts.

Frequently Asked Questions

When does the boot camp start?
You’ll get access to the course content the week of 9/14. The group calls start on the week of 9/21. When you enroll, you’ll get an email with a short onboarding survey and details to get started.

How long are the calls?
The group calls are 90 minutes.

What time will the calls be?
We run group coaching calls at two separate times each week. You can pick the one that works best for your schedule. One is every Tuesday @ 2:30pm PT / 5:30pm ET and the other is every Thursday at 7am PT / 10am ET.

How much time do I need to dedicate to this?
Group calls are 90 minutes. The course material and homework will take an additional 1-2 hours per week. For us to be confident in your results, you need to dedicate 3 hours per week minimum. Our best students dedicate 3-5 hours per week.

Will this work if I can’t send cold emails?
It might—but I don’t feel confident in making that promise. You should have access to email and call your prospects. If you don’t, this is not a good for you at this time.

Will this work if I sell a technical product or service?
Yes. Regardless of how technical your buyers are, they still respond well to a prospecting approach that doesn’t pitch features and benefits. You’ll learn how to talk to their problems and connect to the results you create. A language every buyer understands.

What are the typical results?
Results vary depending on how much time you dedicate to the material. But oftentimes we see a 10-20% increase in meetings set by the time the boot camp ends.

How will I know if this is worth it for me?
Start by calculating the value of a qualified meeting for you. If you were able to increase your meetings set each month by 10-20%, would spending $999 be worth it? In most cases, the answer is “yes!” Students selling a product/service with an annual contract value greater than $10,000 typically see a great ROI.

Have a question that didn’t get answered here? Send me an email at [email protected].

Looking to customize the experience for your team?
Let's talk about customizing the training.
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