Prospecting Plays Monday 📈
Here’s a cold email play you can run to increase your open rates this week.
The Psychology 🧠 — Pattern interruption
A pattern interrupt comes from Neuro-Linguistic Programming (NLP) and is a way to change a person’s mental, emotional, or behavioral state or strategy.
Its history is actually in helping people overcome addiction and bad habits.
It’s a four-step process:
1. Identify the pattern
2. Derail it
3. Replace it
4. Practice it
Your prospects have thousands of hours processing email. And they see the same things hundreds of times over, which creates a pattern.
Salespeople have conditioned prospects to ignore just about everything. Look at the lines highlighted in red in the picture.
Most emails start out with…
“I was hoping…”
“I would like…”
“My name is…”
We can derail the prospect’s normal pattern in a pretty simple way. Focus on them, instead of yourself.
Start your emails with…
“What you _____”
“Love your _____”
“_____ was awesome”
“Does your _____”
Give a few of these a try to increase your open rates this week.
P.S. Want more plays like this you can run with your cold emails?
Check out the Prospecting Plays course here.
- Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
- Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
- Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.