“Reps shouldn’t have a personal brand.”
Couldn’t disagree more strongly with this viewpoint.
Personal branding isn’t about content creation. Or being a thought leader or influencer 🤮
It’s about standing out to the right people when it counts.
When prospects see you on a regular basis, they think of you more often.
When you grow a following, your customer-base follows you from job to job.
Prospects don’t give a sh*t how about your ability to challenge them, how high your product is rated on G2, or the awards your company has won if they don’t like you.
A personal brand humanizes you.
It gives you a chance to be likable before a sales conversation takes place. And that can be the difference in taking a meeting with you or not.
Need a good example of what this looks like?
P.S. I’m hosting a summer virtual tour called Think Outside the Script. 42 of the top sales trainers/coaches and quota-carrying reps are sharing their best prospecting strategies.
And Sarah, Alexine, Scott, Sarah, and Justin are talking about personal branding.
Grab your free all-access pass here.
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- Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.