Sounds simple enough, right?

But here’s the problem: do you enjoy talking to salespeople?

Most of us would respond with, “heeeellllllllll no.”

But in sales, we do a job every day where we do not enjoy most interactions with others in our profession.

David Priemer believes that’s because we don’t spend enough time selling the way we buy.

You’re seeing all kinds of advice out there right now on empathy. But that’s where it usually stops.

“Having more empathy” for prospects is hard if you can’t put yourself in their shoes. Especially if you don’t know how to put empathy into action to sell more effectively.

David just came out with his new book, Sell the Way You Buy, and he’s spending an hour to teach us the insights we need to supercharge our prospecting messaging.

Catch his talk tomorrow morning with me at 10am PT / 1pm ET here.

Link in the comments.


PS – His book has already gotten great reviews from a few folks you might recognize like Daniel Pink, Trish Bertuzzi, Mark Roberge, Max Altschuler, Chris Orlob, David CancelDorie Clark, and Dan Martell.

Don’t miss out. Join us today on the Think Outside the Script virtual tour.


Join the conversation on LinkedIn here.


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