Sounds simple enough, right?

But here’s the problem: do you enjoy talking to salespeople?

Most of us would respond with, “heeeellllllllll no.”

But in sales, we do a job every day where we do not enjoy most interactions with others in our profession.

David Priemer believes that’s because we don’t spend enough time selling the way we buy.

You’re seeing all kinds of advice out there right now on empathy. But that’s where it usually stops.

“Having more empathy” for prospects is hard if you can’t put yourself in their shoes. Especially if you don’t know how to put empathy into action to sell more effectively.

David just came out with his new book, Sell the Way You Buy, and he’s spending an hour to teach us the insights we need to supercharge our prospecting messaging.

Catch his talk tomorrow morning with me at 10am PT / 1pm ET here.

Link in the comments.

===

PS – His book has already gotten great reviews from a few folks you might recognize like Daniel Pink, Trish Bertuzzi, Mark Roberge, Max Altschuler, Chris Orlob, David CancelDorie Clark, and Dan Martell.

Don’t miss out. Join us today on the Think Outside the Script virtual tour.

 

Join the conversation on LinkedIn here.

Jason


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
 
 
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.