Stop objectifying your prospects.
It’s easy to do, but stop. They’re people just like you.
And every one of them has five desires.
Understand these, and you’ll give your prospecting a major upgrade.
1) Desire for autonomy
2) Desire to feel understood
3) Desire to be the hero
4) Desire for novelty
5) Desire for insights
How can you use these five desires to improve the way you prospect?