It’s easy to do, but stop. They’re people just like you.

And every one of them has five desires.

Understand these, and you’ll give your prospecting a major upgrade.

1) Desire for autonomy

2) Desire to feel understood

3) Desire to be the hero

4) Desire for novelty

5) Desire for insights


How can you use these five desires to improve the way you prospect?


Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • LinkedInConnect with me for #DailyProspectingTips.
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Prospecting Boot Camps. A 6-week program to help you or your team land more meetings with your ideal clients.