We’re not writing novels when prospecting.

Try one of these story-telling frameworks to add immediate context for your prospects:

✅ The Mechanic

Mechanics (most of them) are great because they have the expertise that we don’t. They can find and anticipate problems that save us thousands of dollars.

If you’re selling expertise, use this approach.

“An analysis of your ________ showed that ________. Interested in seeing what you could do to ________?”

✅ David vs. Goliath

Most businesses experience problems in areas they feel they have little control over. So they just accept it. Or maybe they’re smaller and have fewer resources than their larger competitors.

If you’re selling to prospects in this situation, use this approach.

“It’s not fair that ________. Interested in seeing how you could level the playing by ________?”

✅ Buried Treasure

“Most companies miss out on ________ because it’s so complicated to understand. Which is no fault of yours. Is it cool if I share how companies like yours are finding this ‘buried treasure’ with little to no work on their part?”


PS – Listen to the rest of the conversation with Jeff Bajorek here.


Join the conversation on LinkedIn here.


Here are three ways I can help you with your prospecting:
  • REPLY Method™ Guide. A proven messaging framework for increasing response rates and setting more meetings from your cold outreach.
  • For Individuals. A 6-week, open to the public, prospecting boot camp to help you land more meetings with your ideal clients. Learn a proven framework for landing meetings with your ideal clients through phone, email, and LinkedIn.
  • For Teams. Hands-on training and coaching help your team overcome call reluctance, build meaningful relationships with prospects, and land more meetings with their ideal clients.